APRIL 22-23, 2021
Online
RESEARCH ON RESEARCH.
Methodological Approaches and Empirical Challenges in the Digital Age. Ethnography Meets Artificial Intelligence

The aim of this event would be to discuss how research on research can be conducted as a transdisciplinary endeavor in such a way that  approaches in media studies and cultural anthropology are equally effective and can productively complement each other. The starting point is the observation that empirical methods for researching digital cultures are gaining more and more relevance, especially in the humanities and cultural studies. Moreover, the boom and increasing industrial implementation of AI methods poses a profound challenge for all academic disciplines and their methods, which we would like to explore in a transdisciplinary way. In doing so, we not only want to critically discuss how ethnographic and especially media ethnographic approaches can contribute to exploring these transformations, but also to reflect on how ethnographic methods are themselves placed under new conditions by digitization.

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